When was the Advantage Program launched?

The Advantage Program was launched on May 1st, 1981. This date is significant as it marks the introduction of one of the first frequent flyer programs in the airline industry, which aimed to reward customer loyalty and enhance the travel experience for passengers. Implementing this program allowed airlines to create a system where travelers could earn points or miles for their flights, redeemable for various benefits such as free flights, upgrades, and other perks. This approach not only encouraged more frequent travel but also contributed to building a loyal customer base by offering incentives that aligned with travelers' interests. Understanding the context of the launch date highlights the evolution of customer loyalty programs within the airline sector.